250x210mm Books
4pp Cover onto 300gsm Uncoated
Matt Lamination to outer
80pp Text onto 120gsm Uncoated
Full Colour throughout
Trimmed, collated and perfect bound
When it comes to creating a strong and consistent brand, few do it better than Wagamama. The worldwide noodle chain has a cult-like following, thanks to its vibrant photography, clear typography, and crisp printing. This case study will delve into the creation of the Wagamama Brand Guidelines and how Ex Why Zed played a pivotal role in bringing the brand’s vision to life.
Wagamama, with its diverse menu and unique dining experience, has always been a brand that stands out. However, maintaining consistency across various locations and platforms can be a daunting task. This is where the importance of Brand Guidelines Printing comes into play.
Ex Why Zed was tasked with creating a brand guideline book that would serve as a blueprint for the Wagamama brand. The book was designed to be a comprehensive guide to the brand’s identity, including its philosophy, visual elements, and tone of voice.
The book was printed in a 250x210mm format, with a 4pp cover onto 300gsm Uncoated and Matt Lamination to the outer. The 80pp text was printed onto 120gsm Uncoated with full colour throughout. The book was then trimmed, collated, and perfect bound, resulting in a professional and high-quality finish.
The brand guideline book was a resounding success. It not only served as a valuable resource for the Wagamama team but also helped to reinforce the brand’s identity. The vibrant photography, clear typography, and crisp printing combined to create a striking representation of the Wagamama brand.
One unique feature of the book was the inclusion of a CD foam holder inside the back cover. This allowed for the attachment of a CD containing additional design elements, further enhancing the utility of the book.
The brand guideline book has played a significant role in maintaining the consistency of the Wagamama brand. It has enabled the brand to present a unified image across all its locations and platforms, thereby strengthening its brand presence.
This case study underscores the power of professional printing in reinforcing a brand’s identity. Ex Why Zed’s expertise in Business Printing and Printing Services was instrumental in bringing the Wagamama brand guidelines to life.
Whether you’re a small business or a global chain like Wagamama, a well-designed and professionally printed brand guideline book can be a valuable asset in maintaining brand consistency. If you’re looking to create your own brand guideline book, Ex Why Zed is here to help.
