265x210mm Perfect Bound Books.
4pp Cover matt laminated to the outer onto 350gsm Uncoated.
Black print double sided.
92 inside pages onto 170gsm Silk
Four colour print throughout
In the realm of contemporary art, few names resonate as profoundly as Georgie Gerrish. Known for her evocative and thought-provoking pieces, Gerrish’s work is a testament to the transformative power of art. One of her most acclaimed works, “Brave New World,” is a perfect example of this. The journey of this masterpiece from conception to print is a story worth telling, and we at Ex Why Zed are proud to have played a part in it.
Georgie Gerrish is a force to be reckoned with in the art world. Her work, often characterised by its bold and innovative approach, challenges the viewer to see the world from a different perspective. “Brave New World” is no exception. This piece, like much of Gerrish’s work, is a reflection on the state of our world and the challenges we face as a society. It’s a call to action, a plea for change, and a testament to the power of art as a tool for social commentary.
At Ex Why Zed, we understand the importance of preserving the integrity of an artist’s vision when translating it into print. For “Brave New World,” we employed our expertise in digital printing services to ensure that every detail of Gerrish’s work was captured with the highest level of accuracy and precision.
The book was designed as a 265x210mm Perfect Bound Book, providing a comfortable and convenient format for readers. The 4pp Cover was matt laminated to the outer onto 350gsm Uncoated, with black print on both sides. This choice of materials and finishes not only enhanced the visual appeal of the book but also provided a tactile experience that added another dimension to the reader’s engagement with the artwork.
Inside, the book features 92 pages printed onto 170gsm Silk, with four-colour print throughout. This allowed for a faithful reproduction of Gerrish’s artwork, with every nuance of colour and texture accurately represented.
The printed version of “Brave New World” has been met with widespread acclaim, further cementing Georgie Gerrish’s reputation as a leading figure in contemporary art. The quality of the print has been praised for its fidelity to the original artwork, with many commenting on the vibrancy of the colours and the clarity of the images. This positive reception is a testament to the importance of high-quality printing in the art world, and we at Ex Why Zed are proud to have contributed to this success.
The success of “Brave New World” in print serves as a powerful reminder of the enduring relevance of print in the digital age. As our Managing Director often emphasises, print and digital can coexist and even enhance each other. This project is a perfect example of that synergy, with the printed book offering a tangible, immersive experience that complements and enhances the digital viewing of the artwork.
At Ex Why Zed, we’re always looking for new ways to push the boundaries of what’s possible in print. Whether it’s experimenting with new materials and techniques or collaborating with innovative artists like Georgie Gerrish, we’re committed to staying at the forefront of the print industry.
