A6 Books
4pp Cover onto 300gsm Silk
Matt Lamination to outer
46pp Text onto 170gsm Silk
Four colour throughout
Trimmed, collated and perfect bound
Propercorn, your favourite popcorn brand, has always been known for its vibrant and creative branding. Their unique style is not just limited to their packaging but extends to their Brand Style Guides as well. These guides serve as the blueprint for their brand’s visual identity, ensuring consistency across all platforms and mediums.
Ex Why Zed had the privilege of bringing these style guides to life through our high-quality Brand Guidelines Printing services. The project involved the production of A6 books with a 4pp cover onto 300gsm Silk with Matt Lamination to the outer and 46pp Text onto 170gsm Silk. The result was a set of vibrant and tactile guides that perfectly encapsulated Propercorn’s brand identity.
The project was not just about printing a booklet; it was about translating the brand’s personality and ethos into a tangible format. The style guides were filled with the brand’s signature vibrant colours, playful illustrations, and unique typography, all of which were faithfully reproduced in our print.
The success of this project is a testament to the power of printing booklets in the digital age. Despite the rise of online resources, there’s still something special about holding a beautifully printed brand guide in your hands. It’s a physical representation of a brand’s identity, something that can be touched, felt, and experienced in a way that digital media can’t replicate.
This project also highlights the importance of choosing the right printing solutions for your brand. At Ex Why Zed, we offer a range of printing services, from brochure printing to booklet printing, all designed to meet the diverse needs of our clients. Whether you’re a creative professional looking to showcase your work or a business seeking to enhance your brand’s visibility, we have the printing solution for you.
The Propercorn project is just one of many business printing success stories at Ex Why Zed. We’ve worked with a variety of clients, from Lucy Tiffney to Wagamama, delivering high-quality print products that exceed expectations. You can explore more of our work in our portfolio.
In the end, the Propercorn Brand Style Guides project was more than just a print job; it was a celebration of creativity, a testament to the power of branding, and a showcase of the quality and versatility of our printing services. It’s a reminder that in the world of print, the possibilities are as limitless as your imagination.
As for the story behind the project, it’s a simple one: we love popcorn. Whether it’s salted or sweet, there’s something universally appealing about this snack. And when it comes to Propercorn, their unique flavours and vibrant branding make them a standout choice. We were proud to be part of their journey, printing their first few brand guideline books and helping their creative team design the perfect marketing literature.
So, whether you’re a popcorn lover or a fan of great design, we hope this case study has given you a taste of what’s possible with ink on paper.
