248x210mm Portrait Book.
4pp Cover onto 270gsm Colorplan Ebony
with Black Gloss foiling to outer.
92pp Text, full colour throughout onto 170gsm Offset.
Plus 2pp Self Adhesive sticker page with bespoke stickers laser cut and ready to peel, tipped into book.
Perfect bound.
Wirewax, a pioneer in the realm of interactive video, has made a name for itself by pushing the boundaries of what’s possible in the digital space. Their work is characterised by a blend of creativity, innovation, and a deep understanding of the power of interactivity. One of their most notable projects is the Wirewax Annual coffee table book, a testament to their achievements and a showcase of their capabilities.
The Wirewax Annual is not just any coffee table book. It’s a super impressive promotional book that encapsulates the company’s year in review. The book is a testament to Wirewax’s commitment to innovation, showcasing their work in interactive video. The book’s design is as innovative as the content it holds. The slightly oversized covers, produced on a Ricoh wide format digital press, and the inside pages printed on a top of the range Indigo press, make it a standout piece.
The book’s print spec is a testament to the company’s attention to detail and commitment to quality. The 248x210mm portrait book features a 4pp cover onto 270gsm Colorplan Ebony with bias gloss foiling to the outer. The 92pp text is full colour throughout onto 170gsm Offset. The book also includes a 2pp self-adhesive sticker page with bespoke stickers, laser cut and ready to peel, tipped into the book. The book is perfect bound, adding to its premium feel.
Wirewax’s Annual is a testament to the power of creative industry printing. It showcases the possibilities of annual report printing when creativity and innovation are at the forefront. The book is a perfect example of how HP Indigo digital printing can be used to create a product that is not only visually appealing but also interactive and engaging.
The Wirewax Annual is a celebration of the company’s achievements over the year. In May 2019, Wirewax was crowned People’s Choice at the Creativepool Annual Awards for their work with FCB Global and the FDA on the world’s first youth vaping education campaign. This recognition is a testament to Wirewax’s commitment to creating impactful and engaging interactive videos.
The annual also highlights the company’s commitment to innovation. The creative team at Wirewax crafted all-new templates for their interactive creations in WIREWAX Studio. Among these are powerful chaptering menus that are non-negotiable for anyone serious about their content. The inclusion of these templates in the annual is a testament to Wirewax’s commitment to pushing the boundaries of what’s possible in interactive video.
Wirewax’s co-founder, Dan Garraway, also took to the stage at Social Media Week in NYC, speaking on all things data in the world of interactivity. His insights and discussions are captured in the annual, providing readers with a deeper understanding of the role of data in interactive video.
Our work extends beyond this annual. Our production of the Leeds Digital Festival Event Programme showcases an ability to create engaging and interactive content for events. The programme was packed full of brilliant tech and digital events, hosted by various innovators in the field, and Ex Why Zed’s event programme ensured all the delegates and attendees knew what the key speeches and timing were.
Increasingly digital based brands like Wirewax are looking to offer their clients a tangible printed piece. Also making their mark in the world of print are PAQ Works as evidenced by their PAQ Works x Offspring x Nike Air Max project. This project showcases Ex Why Zed’s ability to create engaging print materials that complement digital offerings.
In the food industry, Ex Why Zed worked with Wagamama to create engaging content that captures the essence of the brand. Their work with Pizza Express on their 2018 annual reports showcases their expertise in annual report printing where the crucial concerns are quality and hitting the delivery date.
Our expertise extends beyond interactive video and digital content. We have also made a name for ourselves with the Dirt Mag 20 Year Anniversary Book showcasing our ability to create engaging print materials that capture the essence of a brand.
The Gin Annual 2018/2019 for the Gin Foundry is another example of an Annual publication which is enjoyed and anticipated by industry professionals. The annual is a celebration of all things gin, and our print expertise helped bring the project to life.
Our print acumen is also evident on the magnificent Monochrome Monday by Vero. where the social media start-up curated a fine photography book containing some of the channel’s finest analogue work.
